our investment strategy
As one of the first movers into this asset class, we have seen how a dedicated focus on the classic tracks of the past can deliver more reliable and long-lasting income streams than other strategies.
Some investors in music IP also make name and likeness investments or invest in marketing and production work for an artist brand. Some go broader still, investing in sports, film and entertainment rights.
These investments can be lucrative, but they are also inherently more speculative.
We do not believe the return potential justifies the additional risk.
Round Hill’s focus has always been on music rights, with a strong emphasis on established hits.
Our commitment to classic music means that we can draw on years of royalty revenue data, flattening volatility and reducing investment risk.
Extending the investment horizon backwards through decades of music doesn’t just reduce vintage concentration: It also increases genre diversification. Each period has produced distinctive styles and sub-genres, shaped by the cultural and commercial trends of the time.
Our strategy also allows us to capture the upside when specific songs or entire catalogs and genres experience a resurgence of interest with their original fans and with entirely new audiences.
Covers, collaborations, and usage in film and advertising can all be drivers and Round Hill has dedicated teams, working to position our music for these opportunities.
By combining a dedication to acquiring diversified time-tested assets with the skill to bring these classic tracks to new audiences, we feel that we are offering investors the best risk/reward profile available in music investment.